New technology have come to the countryside and agribusiness will never be the same again.


Call it what you want: Industry 4.0, Livestock 4.0, CowTech. The truth is that Brazilian agribusiness has developed as never before compared to recent years’ results and today it has almost nothing bucolic: farms have become companies and rural producers have become entrepreneurs.


Not surprisingly, in the midst of these changes a digital revolution is emerging. This revolution, which involves process automation and data processing, has helped cattle breeders and fish farmers to increase production and reduce waste, enhancing their margins and, of course, their investment capacity.


“New technologies have been adopted especially by large cattle breeders. They are entrepreneurs with extensive properties and sometimes with more than 200 thousands of cattle”, says Celso Ricardo Cougo Ferreira, consultant in strategic and operational management for agribusiness. “Confinement control, feed balance, genetic improvement, all depend on these information systems, supplied by several modern equipment.”


With so much data in hand, and with the help of software to organize and interpret them, producers leave the intuition a little sideways and manage to make informed decisions. The whole cycle – the breeding, the rearing and the fattening – benefits from this, and the animal develops in the best possible way. According to Ferreira, this is a very important advance, since only 20% of cattle that go to slaughter in the country, for example, reach their maximum potential.


“The good side is that we have a huge margin for improvement in the medium term”, he says. “Poultry and pig farming are also in tune with this trend. The end is the same: increased predictability, productivity and, of course, profitability. ”


Corporate and Partner Ecosystem


Consistently, the technology companies’ ecosystem has also expanded. According to a survey conducted by Agtech Garage and Esalq/USP, the number of start-ups exclusively focused on agribusiness more than doubled between 2016 and 2018 – from 76 to 184.


This advance feeds and is fuelled by the growing market interest in equipment and software that take advantage of features such as satellite imagery, remote sensing, machine learning and artificial intelligence.


However, while investment in new technology brings payback, many producers are unable to direct the necessary resources and wait for the return. For Ferreira, this is the point when the government and even larger companies can provide the necessary support.


“Not only with funding, but mainly with knowledge, either through Embrapa, or through the Ministry of Agriculture, Livestock and Supply,” he points out. Slaughterhouses can also become partners, as they are intermediaries between the producer and the customer they know what the market wants and they can contribute to the cattle breeders to reach the desired level”.


In the coming weeks, we will discuss more about technology that are modifying cattle breeding and fish farming in Brazil. ANUTEC BRAZIL, the largest event in the meat and animal protein sector, is in tune with these trends and it is the best place for you to stay up-to-date too.


ANUTEC BRAZIL is the fair to get to know the new technology of the Agrobusiness


Cattle breeding and fish farming are changing, and ANUTEC BRAZIL, International Supplier Fair for the Meat and Protein Industries, serves as the main business platform for this industry. The major players, such as Bettcher, Handtmann, Tecmaes, Multivac and Polyclip, among others, have already confirmed their presence at the next edition of the event, where they will present the latest technology in equipment for more than four thousand slaughterhouses from all over Brazil.



For further information about the industry and ANUTEC BRAZIL, go to




26 to 28 de May 2020

Expo Trade Convention Center – Curitiba (PR)


2PRÓ Comunicação

Teresa Silva –

Ricardo Berezin –

Myrian Vallone –

(11) 3030-9463| 3030-9462 | 3030-9404

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